Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer

February 16, 2020 - Comment

Women, Katie Mares says, are the future of retail. Though the brand experience has, for a long time, been designed by men and for men, women actually hold the most influence behind all household purchases. Earning Her Business is about helping businesses recognize the buying power of women and showing them how to create a

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(as of February 16, 2020 7:48 am GMT+0000 - Details)

Women, Katie Mares says, are the future of retail. Though the brand experience has, for a long time, been designed by men and for men, women actually hold the most influence behind all household purchases. Earning Her Business is about helping businesses recognize the buying power of women and showing them how to create a customer experience for the world’s most influential consumer. This experience is one that cultivates trust, builds loyalty, earns referrals, and leads to top-line sales.

Katie Mares, a customer experience consultant and speaker, shows businesses–led by both men and women–how to understand and appeal to female consumers and align their customer strategies with the needs of women in order to upend their industry. Written for brand and marketing strategists, customer service teams, company leaders, corporate communications teams, and anyone who wants to better understand the female consumer, Earning Her Business shows you how to focus on providing a brand experience women can’t live without so that they won’t want to buy from anywhere else.

This book is designed to help you change your business behaviors to offer a smart customerHER experience to female consumers. You’ll think differently about how to not only adjust your approach to consumers but also be strategic with your brand.

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